Diageo subsidiary East African Breweries (EAB) has purchased all of SAB Miller’s 20% shareholding in Kenya Breweries (KB). The transaction is worth US$225 million. The deal is subject to EAB disposing of its 20% shareholding in Tanzania Breweries – by way of public offer through the Dar-es-Salaam Stock Exchange.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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